what is evergreen content (and why do i need it?)
Ever feel like you’re on a never-ending hamster wheel of content creation — always posting, always chasing trends, and still not seeing results? Been there! As a busy mom and business owner, I know the struggle of trying to keep up with marketing while juggling everything else. That’s why I’m obsessed with evergreen content.
Think of it as the slow cooker of marketing—set it up, let it work, and enjoy the results while you focus on your business (or your little ones). Let’s dive into what evergreen content is and why it’s a game-changer for your small business.
What is Evergreen Content?
Evergreen content is content that stays relevant and useful for months (or even years). It’s like that classic little black dress in your closet—it never goes out of style. Unlike trendy posts that fade fast, evergreen content continues to attract and engage your audience over time.
Some examples of evergreen content include:
“How-to” blog posts, like “How to Use Pinterest for Your Small Business.”
List-formatted blogs or videos, like “5 Ways to Attract Customers Without Ads.”
Tutorials and FAQs your audience is always searching for.
Why Evergreen Content is a Game-Changer for Small Businesses
Here’s why evergreen content is your new best friend, especially as a mompreneur trying to do #allthethings:
It Saves You Time - No more scrambling to come up with a post every day. Evergreen content works for you long after you hit publish. That blog post or Pinterest pin you created 6+ months ago? Yep, it’s still bringing people to your website.
It Builds Trust - When your content consistently answers your audience’s questions, they see you as the go-to expert. And trust? Leads to sales.
It Boosts Your SEO (Search Engine Optimization) - Evergreen content gets picked up by search engines, which means more people find your business while you’re taking a Pilates class or waiting in carline. Win-win!
Examples of Evergreen Content for Your Small Business
Let’s get specific. Here are some ideas for evergreen content tailored to different types of businesses:
If you’re a wedding planner: A blog post on “How to Allocate Your Wedding Budget.”
If you’re a creative service provider: A guide on “How to Choose the Right [Service/Tool] for Your Needs.”
For me? My Pinterest strategy blogs keep bringing me leads without any extra effort on my part.
How to Create Evergreen Content
Feeling inspired? Here’s how to create evergreen content without overcomplicating it:
Know Your Audience’s Pain Points - What questions are they Googling at 2 AM? Start there. If your audience struggles with marketing, for example, create content like “3 Simple Marketing Strategies for Busy Moms.”
Choose Timeless Topics - Stick to topics that won’t expire. Trends are fun, but they don’t last. Focus on foundational advice that will always be relevant.
Repurpose Your Wins - Take your most popular Instagram post and turn it into a blog. Or transform your best client advice into a how-to video. Work smarter, not harder!
How to Use Evergreen Content in Your Marketing Strategy
Evergreen content isn’t just for blogs. It’s the foundation for a trust funnel that converts cold leads into paying customers. Here’s how to use it effectively:
As a Lead Magnet: Turn your evergreen content into a freebie that captures emails, like a downloadable guide or checklist.
On Pinterest: Pin your evergreen blog posts or guides to drive consistent traffic to your website.
For Repurposing: Use snippets of your evergreen content in social media posts, newsletters, or even videos.
It’s also one of the key strategies I teach my clients to save time and bring in consistent results. (Yes, you can market your business without burning out!)
You don’t have to be everywhere all the time to grow your business. With evergreen content, you’ll have marketing that works while you rest. No more hamster wheel — just smart, sustainable strategies that free up your time and bring in results.
Ready to simplify your marketing and let evergreen content work for you? Let’s chat! Shoot over a contact form and we’ll create a content strategy that actually works for your life and business.
